The production of cocacolas socially responsible corporate image. Cocacola hbc cocacola hbc, which employs over 37,000 people, is one of the worlds largest bottlers of products of the cocacola company. Cocacola proudly serves more than 200 countries and territories from around the world, and corporate social responsibility csr is at the core of our business in each one of them. Cocacola bottling company ccb is the primary canadian bottler responsible for manufacturing, sales and distribution of most cocacola brands in canada. Aug 25, 2015 coca cola corporate social responsibility posted on august 25, 2015 by john dudovskiy coca cola releases sustainability report that comprises the details of csr programs and initiatives engaged by the company.
Sustainability our sustainable initiatives cocacola gb. Aug 28, 20 discover a case study of coca cola india in which how they turns their corporate social irresponsibilityissue into corporate social responsibility that give benefits to parties around where coca cola india operates their factories. Coca cola s bottling operations in rajasthan, india. Corporate social responsibility in the coca cola company. In spite of choosing a context favorable to the proposition, the results indicate that csr does not avert the tragedy of the commons. Corporate social responsibility coca cola enterprises a business operates in an environment. Doc coca cola india corporate social responsibility. Why corporate social responsibility matters in todays society view all blog posts under articles view all blog posts under online master of business administration more consumers than ever are demanding that companies change the way they do business, become more transparent, and take an active role in addressing social. Cocacola established corporate social responsibility policy with the concept of live positively, which include seven core areas. Corporate social responsibility and competitive advantage at. In addition, though it is possible to see footprints of csr thought and practice. A case study in cocacola, corporate social responsibility, and.
Coca cola india what is csr corporate social responsibility. Pdf corporate social responsibility csr and corporate. Corporate responsibility or sustainability is therefore a prominent feature of the business and society literature, addressing topics of business ethics, corporate social performance, global corporate citizenship, and stakeholder management. The present paper is based on discussing corporate social responsibility theory and how the coca cola company implements it. The main areas of interest of csr are to protect the environment and welfare of workers, community and society at large, both today and tomorrow. The corporate social responsibility initiatives on coca cola. Environment 57 employees 59 community 57 governance 55. Social the cocacola company commits itself to its community through corporate social responsibility. We are a partner bottler company of the coca cola company and a member of the cocacola system, which is the most extensive system of distribution of soft drinks in the world.
In each and every company, corporate social responsibility is aimed at coming up with business processes that will have an overall positive impact on the society. The research is based on csr literature and the coca cola corporate social responsibility report as well as on some informal interviews with executives of coca cola hellas. She summarized the companys strategy as one of corporate social responsibility. Coca cola corporate social responsibility researchmethodology. In each of the countries in which cocacola company is situated, it takes its responsibilities as a. Coca cola started its business in the year 1886 in the form of a localized soda producer in atlanta, georgia and sold near about nine beverages. On chair in corporate responsibility at the european school of management and technology in berlin. Coca cola started its business in the year 1886 in the form of a localized soda producer in atlanta, georgia and sold near about nine beverages each day. Cci corporate social responsibility and sustainability performance has been. Is coke cola using corporate social responsibility csr to. Coca cola aims to give back at least 1% of its annual income for charitable causes annually. Four case studies on corporate social responsibility sustainicum.
Through our core business of selling cocacola products, we can address one of the key social issues of our time which is women economic empowerment, said gilda maquilan, sustainability manager of cocacola and chairwoman of star program. The elementarythemed pdf of the ekocenter articulates the programs. Corporate social responsibility csr and sustainability data for the cocacola company, beverage manufacturing and usa. Cocacola has responded to the humanitarian crisis in the philippines by. Corporate social responsibility of coca cola amatil. As bodies of the cocacola hbc group, the social responsibility.
By acknowledging the obesity issue and spending millions of dollars on antiobesity efforts, cocacola is demonstrating corporate social responsibilityif not in its products, then at least in its community involvement. Corporate social responsibility does not avert the tragedy of. Four case studies on corporate social responsibility. Welcome to this module about corporate social responsibility in the agrofood sector. They offer a multilevel and multidisciplinary theoretical. Pdf the aim of this research was to investigate whether the corporate social responsibility csr strategy implemented by cocacola beverages croatia. Coca cola corporate social responsibility coca cola. It details the activities taken up by coca cola indias management and employees to contribute to the society and community in which the company operates. The aim of this research was to investigate whether the corporate social responsibility csr strategy implemented by cocacola beverages croatia during the past four years has had a positive. Traditionally, in order to fulfill the goal of a firm, the company should maximize the value for its stockholders. My name is francesco bimbo, and im a researcher with the business economic group at wageningen university. Cocacola hbc is the secondlargest bottler of the brands of the cocacola company in terms of volume with sales of more than 2 billion unit cases.
Over 5,200 people lost their lives in the wake of typhoon haiyan. The pioneer group publishes the csr report which we summarized csr activities of the whole group. Did you know that we give back at least 1% of the companys operating income. Cocacola hbc corporate social responsibility news, reports. Pepsicocorporate social responsibility replenishing. Sep 25, 2019 the catalyst for modern corporate social responsibility. Corporate social responsibility of the cocacola company for corporate social responsibility and sustainability class at iug, switzerland. Coca cola releases sustainability report that comprises the details of csr programs and initiatives engaged by the company. Defining corporate social responsibility csr analyses economic, legal, moral, social and physical aspects of environment. A brief history of corporate social responsibility csr. Keywords capitalism, coca cola, corporate community involvement, corporate social responsibility, governance, sociology references austin, je 2000 the collaboration challenge.
Rajul singh ajay raj singh ft09708 corporate social responsibility csr introduction corporate social responsibility is the action taken by a firm that appear to further some social. Corporate social responsibility policy infosys limited version no. Coca cola corporate social responsibility research. This lesson illustrate the case study of coca cola, describing its corporate social responsibility plan. This helps coca cola to enhance its goodwill, reduces environmental impact and helps to generate the supply of unique coca cola themed products for corporate promotional uses. Coca cola is eschewing advertising for corporate social. The overall benefits which company is getting through strategic social investment for csr increases sales, reduces cost of production, supply security, lessen environment. Corporate social responsibility csr business ethics. Corporate social responsibility of coca cola amatil sample. The business consumes resources of the environment and hence has the obligation to. Corporate social responsibility csr promotes a vision for the accountability of businesses in a wide range of stakeholders beyond shareholders and investors. Environment 61 employees 64 community 61 governance 66.
In recent years, many organizations have embraced corporate social responsibility csr, a philosophy introduced in why ethics matter, in. The corporate social responsibility initiatives on coca. At cocacola, csr is part of our commitment to establishing sustainable communities. Cocacola words on social responsibility here is what the cocacola enterprise has to say about their social responsibility vision and commitment. The presentday csr also called corporate responsibility, corporate citizenship, responsible business and corporate social opportunity is a concept whereby business organizations consider the interest of society by taking responsibility.
The cocacola hbc 2004 social responsibility report can be viewed online or downloaded as a pdf on the companys website. Pepsico entered india in 1989 and has grown to become the countrys largest selling food and beverage company. Public relations cocacola and corporate social responsibility. A landmark case in corporate social responsibility, ethical dilemmas, and the challenges of international business. Corporate social responsibility report coca cola icecek.
Cocacola hbc group commitments are based around the overall corporate responsibility and sustainability concept. Corporate social responsibility and competitive advantage. How nonprofits and businesses succeed through strategic alliances. Corporate social responsibility of the cocacola company. Management education can be an important source of new ideas.
This case is about coca cola s corporate social responsibility csr initiatives in india. This research paper provides a theoretical investigation of the hypothesis that corporate social responsibility csr spending is an ideal lever for development therefore making it mandatory is effective on sustainable development. Hansen, jm 2009 the relationship between corporate social responsibility and shareholder value. Despite the adoption of these strategies, a number of companies that have adopted csr still performed dismally hence the need to establish whether nairobi coca cola bottling company ltd enjoys better competitive advantages by getting involved in csr. Corporate social responsibility csr and sustainability data for cocacola amatil limited, beverage manufacturing and australia. It is the continuingcommitment by business to behave ethically andcontribute to economic development while improvingthe quality of life of the workforce and their families aswell as of the local community and society at large corporate conscience corporate. Cocacola corporate social responsibility coca cola. However, the history of corporate social responsibility is one that actually spans over two centuries. Nov 26, 20 coca cola shows corporate social responsibility in philippines. It is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. In 20 the cocacola company announced their latest corporate social. Through our core business of selling cocacola products, we can address one of the key social issues of our time which is women economic empowerment.
Corporate social responsibility in international law ilias bantekas i. The cocacola company corporate social responsibility. Formal writings on csr, or social responsibility sr, however, are largely a product of the 20th century, especially in the past 60 years. Envisioned for communities lacking access to safe drinking water, the ekocenter kiosks contain vaccine storage, wireless communication technology, clean drinking water, and coca cola products under the premise of social enterprise. Do conflicts affect a companys corporate social responsibility policy. Although responsible companies had already existed for more than a century before, the term corporate social responsibility was officially coined in 1953 by american economist howard bowen in his publication social responsibilities of the businessman. Corporate social responsibility at disney at disney, we are committed to operating an honorable and socially responsible company. Printed copies may also be ordered through the website. Is coke cola using corporate social responsibility csr. Corporate social responsibility csr is a business model that helps a company be socially accountableto itself, its stakeholders, and the public. By acknowledging the obesity issue and spending millions of dollars on antiobesity efforts, cocacola is demonstrating corporate social responsibilityif. Cocacola is eschewing advertising for corporate social responsibility to help the philippines to recover.
The 1800s and the birth of responsible organizations while there has been a recent spike in. Pdf four case studies on corporate social responsibility. In 20 the cocacola company announced their latest corporate social responsibility csr project. In recent years, many organizations have embraced corporate social responsibility csr, a philosophy introduced in why ethics matter, in which the companys expected actions include not only producing a reliable product, charging a fair price with fair profit margins, and paying a fair wage to employees, but also caring for the environment and.
The cocacola challenge november 18, 2006 team h sean alexander mike bales sarit daniel erez eizenman ketan shah. An assessment of corporate social responsibility of cocacola bottlers philippines, inc. Cocacola hbc group commitments are based around the overall corporate responsibility and sustainability concept the companys top management also considers sustainability and responsibility principles in its decisions and discussions. The overall benefits which company is getting through strategic social. In addition, though it is possible to see footprints of csr thought and practice throughout the world, mostly in developed countries. Discover a case study of coca cola india in which how they turns their corporate social irresponsibilityissue into corporate social responsibility that give benefits to parties around where. An overview of corporate social responsibility 4 what is the business case for csr. Envisioned for communities lacking access to safe drinking water, the ekocenter kiosks contain vaccine storage, wireless communication technology, clean drinking water, and cocacola. Cocacola indias corporate social responsibilty strategy. The corporate social responsibility initiatives on coca cola business essay. Pepsico has worked on replenishing water, solid waste management programme, partnership with farmers, healthy kids. Csr profile of coca cola hbc coca cola hbc is the secondlargest bottler of the brands of the coca cola company in terms of volume with sales of more than 2 billion unit cases.
This encyclopedia entry provides an overview of the topics of corporate social responsibility csr and corporate social performance csp. Pepsicocorporate social responsibility replenishing water. In 20 the coca cola company announced their latest corporate social responsibility csr project. The society expects that a company should improve the residents lifestyles by offering more job opportunities, good infrastructure, health care, education and some other aspects. Why corporate social responsibility is important ohio. Corporate social responsibility profile of coca cola. The impact of corporate social responsibility on sustainable. Calling the coca cola company tccc a local business on a global scale, chairman and ceo neville isdell yesterday explained how we are integrating corporate social responsibility csr into our core strategies and processes. Tacloban plant in 1892 candler incorporated a second company, the cocacola company the current corporation, and in 1910 candler had the earliest records of the company burned, further obscuring its legal origins. Everything you need to know about our sustainability initiatives from our journey to a world without waste, to our use of recycled plastic. Corporate social responsibility and sustainable business.
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